Thursday, April 26, 2012

K9 teasers highlight advanced features and technology new to Kia

We’re only one week away from the official Korean market launch of the Kia K9, our new flagship luxury sedan (export name yet to be announced). The anticipation is reaching a fever pitch here at Kia’s global headquarters in Seoul, Korea, especially with our domestic launch team teasing the local market with videos calling out special features and technology new to Kia.

We’ve embedded a few videos below, and even though the captions are in Korean, you can still get a good grasp of the advanced new features. Check them out, and be sure to let us know what you think.

Head-up Display and Blind Spot Detection

Adaptive Full LED Headlights

The two videos below feature our new adaptive full LED headlights, which are comprised of 16 individual LEDs that bend and adjust automatically to changes in steering, car speed and road incline.

 

Courtesy of Kia Buzz

Tuesday, April 24, 2012

A big thanks to Rashundra for taking the time to write this wonderful review for us!

2013 Kia Cee’d in Depth – Video

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Kia felt the need to answer your questions, assuming you have any, about the new Cee’d. You see, the new Cee’d is so different, and so much better than the car it replaces, some people might not believe this is a Cee’d. So in this video Kia talks you through all the details of the new Cee’d and the Cee’d Sport Wagon, and gives you an in-depth tour. The 2013 Cee’d is better-looking, more efficient, more refined, and according to Kia, much better to drive than the old one.

Depending on individual market preferences, the new cee’d will be available with a wide choice of engines offering power outputs from 90 to 135 ps. Across most of Western Europe there will be two petrol engines – a 1.4 MPI and a 1.6 GDI producing 100 and 135 ps respectively – plus two diesels – a 1.4 WGT with an output of 90 ps and 1.6 VGT diesel offered in two states of tune (110 and 128 ps). Certain markets in Europe will also offer a 1.6 MPI petrol unit producing 130 ps.

 

Courtesy of Motorward

Wednesday, April 18, 2012

Used 2011 Hyundai Sonata on sale at Huffines Kia McKinney

Stop in today and get this used 2011 Hyundai Sonata for just $18,991! Call or come in to schedule a test drive! This offer ends on April 30th so hurry in! http://bit.ly/HTgty4
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Tuesday, April 17, 2012

Kia K9: Interior Pictures and Promo Videos

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Kia K9 is the Korean car maker’s new flagship model, a rear-drive luxury saloon that features a whole new design philosophy and introduces Kia to a whole new market beyond everything they’ve ever experienced. The car first launches in Korea, before reaching other markets around the world under a different name. Now, Kia just released the first pictures of the K9′s interior.

 

The cabin too is a first by Kia, both design-wise and in terms fo quality and finish. Up to the minute gadgets, soft touch materials everywhere, luxurious feel and look, a BMW-like gear lever, and a Mercedes-like knob for controlling the infotainment system, these are just some of the evidences Kia K9 features an interior that can rival that of the finest German saloons.

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Along with the interior images, new videos of the K9 have also made their way to the web. They appear to be Korean TV spots for the car. Check them out:

Courtesy of Motorward

 

Monday, April 16, 2012

Thursday, April 12, 2012

Kia Racing Ready To Make Its Southern California Debut On The Streets Of Long Beach

Two Turbocharged Optimas To Compete Just Up the Freeway From Kia's U.S. Corporate Headquarters in Round Three of the 2012 Pirelli World Challenge Championships - No. 36 Infinity Audio Optima driven by Michael Galati is coming off two top-10 finishes in debut performance at the season opener in St. Petersburg, Fla. - Large contingent of Kia Motors America (KMA) employees and guests expected from nearby corporate campus in Irvine, Calif., for Kia Racing's first "Hometown" event

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After recording a pair of top-10 finishes in their racing debut in St. Petersburg last month, Kia Racing's two Infinity Audio-sponsored Optimas are heading west to take on the demanding temporary street circuit in Long Beach, Calif., for round three of the Pirelli World Challenge Championships (PWC) on Sunday, April 15. The Long Beach event marks the first "Hometown" race for Kia's third-year U.S. motorsports program and the first opportunity for the hundreds of KMA employees and guests, who work at the company's nearby headquarters in Irvine, Calif., to see in-person the racing Optimas as they compete in the Grand Touring Sport (GTS) class.

"Adding the Optima to our motorsports program was a major undertaking, and our top 10 finishes in the first two rounds of the Pirelli World Challenge Championships are the result of a lot of hard work and dedication from our partner Kinetic Motorsports and the whole Kia Racing team," said Michael Sprague, vice president, marketing & communications, KMA. "With its proximity to our headquarters, we've had the Long Beach date circled on our calendars almost since we announced Kia's entry in World Challenge, and we are excited to host nearly 200 team members and guests at the event, showcasing our commitment to the team and our growing enthusiasm for motorsports."

The 11-turn, 1.9-mile "concrete canyon" that is the Grand Prix of Long Beach circuit will test the handling of the Optimas and the patience and skill of Kia drivers Michael Galati and Colin Braun, but the tremendous torque from the Optima's turbocharged gasoline direct injection (GDI) engine should offer an advantage to pull out of the tight corners during the 50-minute sprint race at Long Beach.

Round three of the 2012 PWC season on the streets of Long Beach takes place on Sunday, April 15 at 7:15 p.m. ET. Check out live race status, photos and updates at facebook.com/kiaracing, and watch live streaming race coverage at world-challengetv.com. Race fans can also tune in for television coverage on the NBC Sports Network on Sunday, April 29 at 3 p.m. ET. (Time and date subject to change. Check local listings).

SOURCE: marketwatch.com

Tuesday, April 10, 2012

Kia Keeps Burning Digital, TV Candles

Kia Motors America doesn’t have a major vehicle launch this year, but in the world of auto marketing there is no such thing as coasting or taking a pit stop. So in a non-launch year, Kia is staying busy juggling a lot of digital programs as well as television advertising and partnerships to keep consumers’ eyes on the brand, and Millennials considering vehicles like Soul and Rio. The automaker will also be launching a raft of new ads for the Sorento SUV in coming weeks. 

The fact that Kia, which has been in the Super Bowl for three years, used the platform this time around to talk about the Kia Optima in ads that featured Motley Crue, a Victoria’s Secret supermodel and mixed martial arts kingpin Chuck Liddell says a lot about the brand’s overall creative tone and strategy. Michael Sprague, Kia Motors America VP of marketing, says that although the company wants to keep the brand top of mind among Millennials, the offbeat, humorous creative motif is less about reaching an age-defined group than positioning the brand favorably with people of all ages with an attitude that appreciates levity and a bit of fun.  

“Since we use TV to build awareness for the brand and drive consumers to Kia.com, our approach and our marketing communications are directed toward positioning ourselves as that cool, fun brand that doesn’t take itself too seriously,” he says. “The Optima is a beautiful vehicle, and we had fun with it. With that Super Bowl ad we saw buyers from 23 years old up to 80.” 

Even when the automaker does ads (via AOR DavidAndGoliath) featuring sports stars and Kia spokespeople LPGA star Michelle Wie and NBA All-Star Blake Griffin, there’s an offbeat humor involving weird juxtapositions: a new spot with Wie touting Soul has the golfer shooting skeet in Scotland with a driver and a golf ball instead of the traditional shotgun. 

Kia is “Official Vehicle of the Vans Warped Tour” for the fifth year in a partnership that puts its vehicles and the "Kia Soul Lounge" at each stop. Kia this year did a partnership with Fox Digital’s "Wolfpack of Reseda" that ran over eight weeks on MySpace with a new episode, ranging in length from 8 to 12 minutes, released each Thursday online. The company has also launched a partnership with Spotify, with the “Kia Rio Best Songs To Play With Your Windows Down” playlist where users can contribute a song to create a playlist via Spotify or the Rio Playlist tab on the Rio Facebook page. 

Sprague says despite all the digital activity, TV still plays a big part of the company’s strategy. “Consumers don’t buy vehicles on the spur of the moment. Most take six to nine months to start thinking about which vehicle they want. So TV is critical as an awareness-builder for us,” he says. “We are still only 4% of the [U.S. auto] market, and there are still a lot of people who don’t really know who we are or what we stand for.” 

Sprague says that TV is also a vehicle for driving more content-driven interactions online. “When we did the Super Bowl spot, we tracked by the minute what was happening on Kia.com. When a competitor’s ad came on, we saw a spike on our site. When our spot aired we saw a huge lift in traffic at Kia.com. And we were in [NBC’s] ‘The Voice’ later on that night, as we have a partnership with them and aired a 60-second spot, and we saw another huge spike.”

He says the forthcoming Sorento campaign will be very product-focused. “We haven’t done much with Sorento since launching Optima over a year ago, and we feel we needed to bring Sorento back into the mix.” 

“So this is our brand-building year,” he says. “We will focus on our core models, continue to define what the brand stands for, and look at what went right and wrong over last three years in which we have launched nine new products. And we will focus on planning for 2013, which will be a very big year for us.”

Courtesy of Media Post News
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A/C Service At Huffines Kia McKinney

Kia Motors America Partners With Wounded Warrior Project To Provide 2012 Soul To A Disabled American Veteran

At the 2012 New York International Auto Show opening ceremony this weekend, Kia Motors America (KMA) joined forces with the Wounded Warrior Project, a national organization dedicated to providing help and raising public awareness for injured service members, to donate a 2012 Kia Soul hatchback to disabled veteran and United States Army Corporal Christopher Melendez. Melendez was injured in the line of duty while on routine patrol in Iraq by a "six pack shape charge" IED, resulting in severe leg and arm injuries.  Working with the organizers of the New York International Auto Show, the Soul was modified to meet Melendez's specific day-to-day needs.  This donation comes directly on the heels of Kia's donation to Camp Pendleton Armed Services YMCA's Operation Hero program in coordination with brand ambassador and professional women's golfer Michelle Wie.

"Kia Motors understands that it is not only important to show our commitment to the U.S. market through investment and job creation, but also to support the service men and women in our country's armed forces," said Michael Sprague, vice president, marketing & communications, KMA. "The Wounded Warrior Project provides invaluable services to the men and women who have been injured in the line of duty, and it is an honor to donate one of our most popular vehicles to Corporal Melendez as a way to show our appreciation and support for those who have sacrificed so much."

The 2012 Soul, retrofitted by New York-based Bussani Mobility Team was modified specifically to allow Corporal Melendez to continue with his daily activities through modifications that assist when flexibility is limited. The modifications include a steering wheel device that allows him to turn the steering wheel using one hand, while maintaining complete control of the wheel and car at all times, however all alterations are easily removable to allow others who do not need them to drive the vehicle safely.

Kia's Unprecedented Growth

Kia Motors is one of the world's fastest growing global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer, Peter Schreyer, earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality[2] and the industry's highest brand loyalty ranking[3]. Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan[4]. Kia's value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

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SOURCE Kia Motors America

Thursday, April 5, 2012

Competitive Bonus

Current owners of qualifying competitive vehicles may be eligible for additional savings. Click here to see offers and more details http://bit.ly/hfPFyk

Tuesday, April 3, 2012

2012 Kia Rio Named to Best Cars for Teens List by Vroomgirls.com

The award-winning Kia Rio has been honored once again, this time as one of the "Six Best New Cars for your Teenager" by Vroomgirls.com – the first comprehensive automotive website created by and for women.  The site hailed the Rio for its modern styling, high fuel economy and exceptional overall value.  Also highlighted was the subcompact's abundance of standard amenities, including USB connectivity and steering-wheel controls, while Rio's impressive warranty and available navigation system received nods as well.

"Rio being recognized as one of the 'Six Best New Cars for your Teenager' by Vroomgirls.com further validates all of the virtues which have made it popular with both parents and young drivers," said Michael Sprague, vice president, marketing & communications, Kia Motors America (KMA).  "Excelling in design, fuel economy, value and driving enjoyment makes the Rio a truly well-rounded choice in the competitive subcompact segment."

Editors from Vroomgirls.com evaluated vehicles based on several main parental-focused criteria, including safety, reliability and value, but also considered factors important to teenage drivers such as user-content, fun-to-drive character and styling.  Vroomgirls.com selected the vehicles that offer the best combination of these characteristics.

"Parents want a safe, reliable car for their kids, but teens only care about what's cool," said Tara Weingarten, Vroomgirls.com editor-in-chief.  "The 2012 Kia Rio checks both of those boxes."

 

Kia's Unprecedented Growth
Kia Motors is the one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer, Peter Schreyer, earned a reputation as an industry leader in automotive styling.  Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand.  In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality[2] and the industry's highest brand loyalty ranking[3].  Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan[4].  Kia's value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

 

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SOURCE Kia Motors America