Soul Ranked Highest In Its Segment In Strategic Vision’s Total Quality Index Study

Kia Motors America (KMA) has been one of the fastest-growing car companies in the U.S. over the last five years, and its edgy urban passenger vehicle, the Soul – a key factor in that growth – was recently named to Strategic Vision’s 2013 list of Total Quality Vehicles. The list, compiled after consulting with new car buyers, reveals the fierce competition between brands to improve quality and win customer loyalty. The Soul was chosen by consumers as the leader in the small multi-function segment after receiving the highest Total Quality Index (TVI) score.

“Since its release in 2009, the Soul has been a prime example of Kia’s commitment to providing our customers with vehicles that feature world-class design, inspired driving dynamics and cutting-edge technology, all at an impressive value,” said Michael Sprague, executive vice president, marketing & communications, KMA. “The Soul being named as a Strategic Vision ‘Total Quality’ vehicle really illustrates how far the Kia brand has come in a relatively short period of time.”

New vehicles were evaluated by 17,000 buyers who purchased 2013 models from September to November 2012.  These owners were surveyed to designate Strategic Vision’s 14th annual Total Quality leaders. “Kia Soul being a leader in this segment is substantial, as the ‘Small Car Multi-Function’ segment is highly competitive and really requires that the leader have a great emotional impact on owners along with its superior quality features.  Kia Soul provided all of this and more, as customers reported in our comprehensive study,” stated Alexander Edwards, president of Strategic Vision.

Courtesy of Kia