Kia released information on their newest Superbowl commercial last week, but now the Korean automaker is teasing us a little more with a 15 second video spot featuring supermodel Adriana Lima in slow motion as the Chordettes classic “Mr. Sandman” sings sweetly in the background.
The slogan for the Super Bowl spot is “Drive the Dream” and will follow a couples dream sequence as they snooze the night away. The story will wind through the couples dreams after “Mr.Sandman” sneaks into their room and sprinkles “sweet dream” dust on the sleeping pair. Then things really take off, diving into the couples ridiculous wildest dreams; getting up close and personal with MMA fighter Chuck Liddell, being front row at a Mötley Crüe concert, having Adriana Lima wave the checkered flag as you cross the finish line, and even a heroine and hero on horseback entangled in a romantic love scene. The spot will feature the 2012 Kia Optima Limited racing through each dream sequence.
Kia chose personalities that they thought would capture any football fans heart, whether young or old. Michael Sprague, vice president of marketing & communications for Kia Motors American said, “We selected an eclectic group of celebrities and personalities for ‘Drive the Dream’ to enable us to tap into a diverse body of fan bases and leverage each talent’s expansive social media footprint.”
Mötley Crüe bassist Nikki Sixx puts it bluntly,“A hot model, a fast car, a pro fighter, pyrotechnics and rock n’ roll…What’s not to love?”
Kia’s past Superbowl commercials have yet to disappoint, and this one should be no less entertaining. Watch for the spot during the fourth quarter of next Sunday’s big game. Check out the teaser right here:
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