Tuesday, March 12, 2013

2013 Kia Rio Wins Motorweek Drivers’ Choice Award For Best Subcompact Car

Rio
 Kia Motors America (KMA) has been honored with a MotorWeek Best Subcompact Car Drivers’ Choice Award for the 2013 Rio at the Chicago Auto Show.  MotorWeek, one of television’s longest-running and most respected automotive programs, recognized the sporty Rio for its impressive styling, practicality and tremendous value.  

“As our smallest and most affordable offering, the Rio delivers an athletic feel and fresh design while bringing an abundance of standard amenities that elevate Kia’s value proposition to new levels of sophistication,” said Michael Sprague, executive vice president of marketing and communications, KMA. “Being recognized by MotorWeek for a second consecutive year is a testament to the Rio’s ability to meet – and exceed – our customers’ expectations.”

Among the most prestigious honors in the industry, the annual MotorWeek Drivers’ Choice Awards judge vehicles across a range of 13 different lifestyle categories. The editorial staff selects the best vehicle in every segment, including cars, trucks and utility vehicles, based on evaluations of performance, technology, practicality, value and driving experience.

 “No subcompact has road manners that impress us more than the Kia Rio,” said MotorWeek host John Davis. “Sleek, sporty and affordable, the Kia Rio delivers full-size comfort and technology in a pint-size package.”

About the 2013 Rio

Available in three trims – LX, EX and SX – the 2013 Rio is available with a 1.6-liter gasoline direct-injection (GDI) four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic.  One of only two vehicles in the segment to offer a GDI engine, the 2013 Rio provides an inviting combination of power and efficiency, achieving 138 horsepower while maintaining an EPA estimated 30/ 36 mpg (city/highway with ECO package)[2].  The 2013 Rio greets drivers and passengers with a bold and modern cabin, centered on Kia's horizontal three-cylinder instrument panel and a two-tone color scheme to emphasize a feeling of spaciousness and comfort.  The Rio sedan proudly wears its own interpretations of Kia's signature grille, slimmed down to connect to the dynamic headlamp design.  Exhibiting highly sculpted, sloping shoulder lines and wedge-shaped exteriors, the sedan projects an athletic profile that conveys power and agility.

Courtesy of Kia

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