Reader’s Digest Names Kia Soul “Best Car Deal Under $15,000”

Kia Motors America (KMA) has been one of the fastest-growing car companies in the United States over the last five years1, and its top-selling urban passenger vehicle, the Soul, adds another award to the collection after being named one of the “Best Car Deals Under $15,000” by Reader’s Digest.  Announced in the March issue of Reader’s Digest, five cars were awarded this distinction with the Soul standing out for its innovative design and technological advancements.

“The Soul is the vehicle that sparked Kia’s design led transformation back in 2009, and it has been a runaway hit ever since,” said Michael Sprague, executive vice president, marketing & communications, KMA. “Inclusion in the Reader’s Digest list is another great honor for Kia, recognizing our funky urban passenger vehicle’s winning combination of technology and value.  It’s gratifying that the vehicle that jumpstarted our unprecedented growth continues to resonate so well.”

The Soul was named the best car for high-tech drivers, with Reader’s Digest editors noting that the base model offers customers Bluetooth®2 hands free connectivity and USB connections for audio and recognizing the Eco package for its focus on efficiency.

“Reader’s Digest aims to enrich our readers’ lives by helping them navigate and discover high-quality products in the marketplace,” said Liz Vaccariello, editor-in-chief and chief content officer, Readers Digest.  “We chose the Kia Soul for tech-savvy drivers, based on its value, amenities, design and that it’s packed with new technology that will help simplify their lives.”

Courtesy of Kia