Tuesday, March 19, 2013

Soul Recognized for its Ability to Keep Four Legged Friends Safe and Comfortable by Edmunds.com

Kia Motors America (KMA) has been one of the fastest-growing car companies in the U.S. over the last five years1, and its top-selling urban passenger vehicle, the Soul, was recently named to Edmunds.com’s list of the 10 best vehicles for pet safety. Edmunds.com selected 10 cars that offer the most comfort and safety for Fido or Fifi at a great price. With a base MSRP of just $14,4002, it’s easy to see why the editors of Edmunds.com found the 2013 Soul so appealing.

“The fun, funky and functional Kia Soul has been recognized for its many positive attributes since first driving onto the scene back in 2009, and we are pleased to be adding ‘superior pet safety’ to this long list of accolades,” said Michael Sprague, executive vice president, marketing & communications, KMA. “For many, pets are considered members of the family, and they deserve safe and comfortable transportation like the rest of us. The Soul delivers on both of these fronts while also letting our furry friends travel in style.”

No stranger to pets, the iconic Soul has been a favorite among hamsters since 2009, when Kia introduced its landmark advertising campaign featuring the stylish and urban, music-loving creatures. The Soul was chosen by Edmunds.com for having a number of pet-friendly safety features such as standard side curtain air bags for crash protection and rear privacy glass to keep animals cool. The Soul’s boxy shape also provides an abundance of headroom for larger animals. Edmunds.com editors noted that the safety of pets in the car is closely related to the safety of the vehicle’s human passengers as improperly restrained pets can pose a threat to occupants in the event of an accident or even a minor fender bender.

"Not only are these vehicles safe for pets, but they also offer a certain measure of convenience for pet owners," said Edmunds.com Automotive Content Editor Warren Clarke. "And with each one of these vehicles starting at under $35,000, owners won't have to chase their own tails to make ends meet."

Courtesy of Kia

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